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Thread: Clubul Xbox Series X

  1. #1401 SP
    Manager paul's Avatar
    - Phil Spencer se pensioneaza
    - Sarah Bond pleaca din Microsoft
    - Satya Nadella, Microsoft CEO, o numeste pe Asha Sharma (fosta CoreAI President) Executive Vice President and CEO, Microsoft Gaming
    - Matt Booty e promovat la Executive Vice President and Chief Content Officer, Microsoft Gaming

    Asha Sharma named EVP and CEO, Microsoft Gaming - The Official Microsoft Blog:
    Quote Originally Posted by Satya Nadella
    Gaming has been part of Microsoft from the start. Flight Simulator shipped before Windows, and you can practically ray‑trace a line from DirectX in the ’90s to the accelerated‑compute era we’re in today.

    As we celebrate Xbox’s 25th year, the opportunity and innovation agenda in front of us is expansive. Today we reach over 500 million monthly active users, are a top publisher across all platforms, and continue to innovate across gaming hardware, content and community, in service of creators and players everywhere.

    I am long on gaming and its role at the center of our consumer ambition, and as we look ahead, I’m excited to share that Asha Sharma will become Executive Vice President and CEO, Microsoft Gaming, reporting to me. Over the last two years at Microsoft, and previously as Chief Operating Officer at Instacart and a Vice President at Meta, Asha has helped build and scale services that reach billions of people and support thriving consumer and developer ecosystems. She brings deep experience building and growing platforms, aligning business models to long-term value, and operating at global scale, which will be critical in leading our gaming business into its next era of growth.

    Matt Booty will become Executive Vice President and Chief Content Officer, reporting to Asha. Matt’s career reflects a lifelong commitment to games and to the people who make them. Under his leadership, Microsoft Gaming has grown to span nearly 40 studios across Xbox, Bethesda, Activision Blizzard, and King, which are home to beloved franchises including Halo, The Elder Scrolls, Call of Duty, World of Warcraft, Diablo, Candy Crush, and Fallout.

    Together, Asha and Matt have the right combination of consumer product leadership and gaming depth to push our platform innovation and content pipeline forward. Last year, Phil Spencer made the decision to retire from the company, and since then we’ve been talking about succession planning. I want to thank Phil for his extraordinary leadership and partnership. Over 38 years at Microsoft, including 12 years leading Gaming, Phil helped transform what we do and how we do it. He expanded our reach across PC, mobile, and cloud; nearly tripled the size of the business; helped shape our strategy through the acquisitions of Activision Blizzard, ZeniMax, and Minecraft; and strengthened our culture across our studios and platforms. I’ve long admired Phil’s unwavering commitment to players, creators, and his team, and I am personally grateful for his leadership and counsel. He will continue working closely with Asha to ensure a smooth transition.

    We have extraordinary creative talent across our studios and a global platform that is second to none. I’m excited for how we will capture the opportunity ahead and define what comes next, while staying grounded in what players and creators value.

    Please join me in congratulating Asha and Matt on their new roles, and in thanking Phil for everything he has done for Microsoft and for our industry.
    Quote Originally Posted by Phil Spencer
    Subject: A New Chapter for Microsoft Gaming

    When I walked through Microsoft’s doors as an intern in June of 1988, I could never have imagined the products I’d help build, the players and customers we’d serve, or the extraordinary teams I’d be lucky enough to join. It’s been an epic ride and truly the privilege of a lifetime.

    Last fall, I shared with Satya that I was thinking about stepping back and starting the next chapter of my life. From that moment, we aligned on approaching this transition with intention, ensuring stability, and strengthening the foundation we’ve built. Xbox has always been more than a business. It’s a vibrant community of players, creators, and teams who care deeply about what we build and how we build it. And it deserves a thoughtful, deliberate plan for the road ahead.

    Today marks an exciting new chapter for Microsoft Gaming as Asha Sharma steps into the role of CEO, and I want to be the first to welcome her to this incredible team. Working with her over the past several months has given me tremendous confidence. She brings genuine curiosity, clarity and a deep commitment to understanding players, creators, and the decisions that shape our future. We know this is an important moment for our fans, partners, and team, and we’re committed to getting it right. I’ll remain in an advisory role through the summer to support a smooth handoff.

    I’m also grateful for the strength of our studios organization. Matt Booty and our studios teams continue to build an incredible portfolio, and I have full confidence in the leadership and creative momentum across our global studios. I want to congratulate Matt on his promotion to EVP and Chief Content Officer.

    As part of this transition, Sarah Bond has decided to leave Microsoft to begin a new chapter. Sarah has been instrumental during a defining period for Xbox, shaping our platform strategy, expanding Game Pass and cloud gaming, supporting new hardware launches, and guiding some of the most significant moments in our history. I’m grateful for her partnership and the impact she’s had, and I wish her the very best in what comes next.

    Most of all, to everyone in Microsoft Gaming, I want to say “thank you”. I’ve learned so much from this team and community, grown alongside you, and been continually inspired by the creativity, courage, and care you bring to players, creators, and to one another every day.

    I’m incredibly proud of what we’ve built together over the last 25 years, and I have complete confidence in all of you and in the opportunities ahead. I’ll be cheering you on in this next chapter as Xbox’s proudest fan and player.

    Phil

    XBL: P3
    Quote Originally Posted by Asha Sharma
    Dear team,

    Today I begin my role as CEO of Microsoft Gaming.

    I feel two things at once: humility and urgency.

    Humility because this team has built something extraordinary over decades. Urgency because gaming is in a period of rapid change, and we need to move with clarity and conviction.

    I am stepping into work shaped by generations of artists, engineers, designers, writers, musicians, operators and more who create worlds that have brought joy and deep personal meaning to hundreds of millions of players. The level of craft here is exceptional, and it is amplified by Xbox, which was founded in the belief that the power of games connect people and push the industry forward.

    Thank you to Phil for his leadership, and to every studio, platform, and operations team that built this foundation. We are stewards of some of the most loved stories and characters in entertainment and bring players and creators together around the fun and community of gaming in entirely new ways.

    My first job is simple: understand what makes this work and protect it.

    That starts with three commitments.

    First, great games.

    Everything begins here. We must have great games beloved by players before we do anything. Unforgettable characters, stories that make us feel, innovative game play, and creative excellence. We will empower our studios, invest in iconic franchises, and back bold new ideas. We will take risks. We will enter new categories and markets where we can add real value, grounded in what players care about most.

    I promoted Matt Booty in honor of this commitment. He understands the craft and the challenges of building great games, has led teams that deliver award-winning work, and has earned the trust of game developers across the industry.

    Second, the return of Xbox.

    We will recommit to our core Xbox fans and players, those who have invested with us for the past 25 years, and to the developers who build the expansive universes and experiences that are embraced by players across the world.

    We will celebrate our roots with a renewed commitment to Xbox starting with console which has shaped who we are. It connects us to the players and fans who invest in Xbox, and to the developers who build ambitious experiences for it.

    Gaming now lives across devices, not within the limits of any single piece of hardware. As we expand across PC, mobile, and cloud, Xbox should feel seamless, instant, and worthy of the communities we serve. We will break down barriers so developers can build once and reach players everywhere without compromise.

    Third, future of play.

    We are witnessing the reinvention of play.

    To meet the moment, we will invent new business models and new ways to play by leaning into what we already have: iconic teams, characters, and worlds that people love. But we will not treat those worlds as static IP to milk and monetize. We will build a shared platform and tools that empower developers and players to create and share their own stories.

    As monetization and AI evolve and influence this future, we will not chase short-term efficiency or flood our ecosystem with soulless AI slop. Games are and always will be art, crafted by humans, and created with the most innovative technology provided by us.

    The next 25 years belong to the teams who dare to build something surprising, something no one else is willing to try, and have the patience to see it through. We have done this before, and I am here to help us do it again. I want to return to the renegade spirit that built Xbox in the first place. It will require us to relentlessly question everything, revisit processes, protect what works, and be brave enough to change what does not.

    Thank you for welcoming me into this journey.

    Asha
    Quote Originally Posted by Matt Booty
    I read Phil’s note with much gratitude. He has been a steady champion for game creators and our studio teams, and I’ve learned so much from his leadership over the years. All our games have benefited from his foundational support. I’m also grateful to Satya for his ongoing commitment to gaming and holding a vision of how it can connect back to the larger company.

    Looking forward, I’m excited to partner with Asha as our next CEO. Our first conversations centered on her commitment to making great games and the role that plays in our overall success. She asks questions, pushes for clarity, and wants our choices grounded in player and developer needs. That mindset matters as the industry around us is changing quickly: how players engage, how games are made, and how business models and platforms evolve.

    We have good reasons to believe in what’s ahead. This organization and its franchises have navigated change for decades, and our strength comes from teams who know how to adapt and keep delivering. That confidence is grounded in a strong pipeline of established franchises, new bets we believe in, and clear player demand for what we are building.

    My focus is on supporting the teams and leaders we have in place and creating the conditions for them to do their best work. To be clear, there are no organizational changes underway for our studios.

    Thanks for everything you do for players and for each other.

    -Matt
    Attached Images Attached Images asha-sharma.jpg asha-sharma-matt-booty.jpg

  2. #1402 SP
    Senior Member Xander RO's Avatar
    Duca-se invartindu-se!

    Spencer n-a fost baiat rau, la un moment dat a salvat Xbox de la colaps total dar in cele din urma a ajuns si el doar o sluga a costumelor negre, iar duduia aia parea interesata strict de excelurile de la final de luna. Este mult mai potrivita pentru Loreal sau Colgate decat pentru gaming!

    Nu avem ce regreta, au distrus sistematic brandul Xbox, si-au alienat pana la disperare pana si ultimii fani loiali care le mai ramasesera prin toate deciziile pe care le-au luat.
    Au distrus Halo, au rupt orice urma de magie a platformei prin renuntarea la exclusive, iar ceea ce scot este prea putin, prea tarziu.

    Sa ai tu o bijuterie de hardware ca Xbox Series X si sa-l ingropi fara nici o urma de regret. Este innaceptabil sa mentii acelasi dashboard layout de 13 ani de zile si sa nu aduci nici o inovatie care sa conteze. Numai mizerii de features pe care nu le-a cerut nimeni urmate de niste vorbe goale impachetate in #everywhere#anywhere#...

    It can't go anywhere worse than this, nu avem ce regreta, sa plangi dupa astia doi este ca si cum i-am fi regretat pe Ciuca si pe Ciolacu. Ca sa ma exprim in termenii lor goi de continut, orice/oricine vine dupa ei reprezinta doar un feature, nu poate fi mai rau de atat...
    Poate tanti aia formata de TATA Academy are macar bunul simt sa nu mai limiteze lansarea noului Xbox la aceleasi tari care au ramas locked inca din 2012 si vom fi si noi primiti full in ecosistemul lor cand (si daca) se va lansa noul Xbox PC hybrid sau orice mama naibii va mai fi...

  3. #1403 SP
    Member Papillon_'s Avatar
    Ultimul cui batut inainte de inchidere pui o indianca care a fost CoreAI President.
    Cat despre Spencer o dezamagire multe promisiuni de fatada pana la urma banul dicteaza tot.

  4. #1404 SP
    Manager paul's Avatar
    Quote Originally Posted by Xander RO View Post
    Este innaceptabil sa mentii acelasi dashboard layout de 13 ani de zile si sa nu aduci nici o inovatie care sa conteze.


  5. #1405 SP
    Senior Member Xander RO's Avatar
    Doamne ajuta de ceva schimbare in bine!

  6. #1406 SP
    Senior Member FuriaAlba's Avatar
    Tipa vrea sa ne atinga la nostalgie cu intrebarea. Si functioneaza.

  7. #1407 SP
    Manager paul's Avatar
    Mesajul lui Sarah Bond angajatilor:
    Quote Originally Posted by Sarah Bond
    Hi team,

    I know there’s a lot of news to take in today.

    I’m incredibly proud of what we’ve built together over the past eight-plus years. PC and cloud gaming are growing faster than ever, our next console is well underway, and together we’ve helped lay the foundation for a more open gaming platform that spans devices and reaches players around the world.

    When we announced our intention to acquire Activision Blizzard in 2022, I committed to helping lead Xbox through what would be a critical period of change. Over the past four years, we’ve navigated that moment together and positioned the business for what comes next. We took on some of the biggest challenges this organization has ever faced and did it as one team.

    With that, I’ve decided this is the right time for me to take my next step, both personally and professionally. We’re living through a transformative technological era that will shape the next generation of our industry, and I’m energized by what’s ahead. This moment also presents a unique opportunity for fresh eyes and new leadership to guide the team into its next chapter. I’ve had the privilege of spending time with Asha over the last few weeks as we’ve planned for this transition, and I’ve seen firsthand her deep commitment to our players, developers, and brand. She brings deep technology and commerce experience, along with a strong track record of building and scaling platforms that the world uses. Xbox deserves this. I’m excited to see her lead this next chapter for our team. I’ll remain on as a Special Advisor to Asha to help ensure a smooth transition and set the organization up for continued success.

    I want to thank Phil for his mentorship and friendship over the years. He’s been a consistent champion of this business and the people who make it what it is, and I’ve learned a great deal from the way he leads through both opportunity and challenge. I’m grateful for his trust and support throughout my time on the team. I also want to thank Satya for his sponsorship and support throughout my time at Microsoft.

    As I prepare to sign off, I’ve been reflecting on three simple questions I’ve tried to use to guide my days:

    Did I bring my best?
    Did I help someone else succeed?
    Did I do my best work?

    I hope the answer has been yes for many of you. It’s been a privilege to work alongside this team.

    Always,
    Sarah
    Sharing with gratitude the note I sent to my team today. Grateful to our players, developers, partners, and team. Forever a fan of Xbox. 💚 | Sarah Bond | LinkedIn

  8. #1408 SP
    Member Papillon_'s Avatar
    Quote Originally Posted by Xander RO View Post
    Doamne ajuta de ceva schimbare in bine!
    O sa vedem acelasi lucru ca pe Windows, AI integrat in toate meniurile posibile si buguri peste tot cu cod scris de AI.
    Microsoft la ora actuala altceva in afara de cloud, subscriptii si AI nu stie.

  9. #1409 SP
    Senior Member Xander RO's Avatar
    Ca si persoana care lucrez in IT/corporatie, pot sa ii inteleg si mai ales sa-l inteleg pe Spencer, e smecher sa te poti pensiona la 57 de ani pe niste maldare de bani, as distruge si eu o brand pentru treaba asta. Hell no... il invidiez pana si pe sabotorul ala de Mattick, nici ala nu sta ca mine in anxietate totala vis-a-vis de cum (si cu ce) isi va creste copilul in lumea asta nenorocita si plina de obstacole.

    Ca si fan Xbox insa, I don't give a f*ck ce a vrut ea sa faca si ca a vrut sa aduca Xbox la 'cat mai multa lume'. Nu aveam nevoie sa putem face cont de Xbox pe telefon, putea oricine sa ocoleasca restrictiile, aveam nevoie sa ne asculte si sa auda ce vrea lumea de la Xbox.
    Faptul ca au impartit accounts de PC in stanga si-n dreapta nu inseamna suport, ori imi dai suport full ori nu-mi mai da deloc, eu ca si utilizator de consola nu beneficiez de faptul ca mi-au adus ei PC Gamepass. Preferam sa mai raman niste ani pe UK dar sa am parte de jocuri, mari, bune, nu de Roblox pe telefon pe cont de Bangladesh.

    Eu n-am bani de PC, probabil ca nici amaratii aia din Albania sau Libia si pe unde au mai lansat ei PC Gamepass. Ei in loc sa simplifice tot ecosistemul l-au complicat de nu mai intelege nici dracu nimic. Faci cont pe PC, nu merge pe consola, vezi alt store, cumperi Gamepass dar nu-ti merge Ultimate, etc... le-au incurcat precum puiul in lana si s-au tirat... cale batuta!

    Sperantele mele de la 'specialistii' astia care vin in locul lor sunt:

    1. Simplificarea ecosistemului, prin unificarea totala a tot ceea ce inseamna PC/Consola/Cloud, cu un singur Xbox Store accesibil 'everywhere', ceea ce ar include si Romania in full suport.
    2. Renuntarea la nenorocirea asta de segregare pe platforme. Lasa-ma sa-mi fac cont pe tara mea daca o suporti, daca nu nu o mai suporta deloc, ca sa pot accesa, citez, de unde vreau eu acelasi cont si acelasi continut, nu sa am store de Romania pe PC si de UK pe consola!
    3. Jocuri! Au anuntat Gears of War E-day acum 450 de ani si de atunci nici macar 1 minut de continut. Nimic...
    Ok le dai si pe PlayStation, da-le, dar scoate ceva concret din sutele alea de studio-uri, nu Forza si Fable + alte 100 de porcarii pe care nu le-a cerut nimeni! Creeaza IP-uri noi, mari, memorabile, ca ai buget cat tot PIB-ul Americii de sud...
    4. Schimba dracului dashboard-ul ala ca e acelasi de la Xbox One de 13 ani incoace. Nu ma intereseaza ca 'if it's not broken don't fix it', schimba-l si adu-mi ceva nou, ca sa nu mai simt ca pornesc Xbox One. Aici chiar sper sa vina peste tot cu Xbox App experience care deja este pe PC, asta ar insemna practic unificarea intr-un singur ecosistem across all platforms. Nu vad cum ar putea face altfel in viitor...

    Stiu ca sunt picky, dar lucrurile trebuie sa fie simple si functionale, nu le cere nimeni sa reinventeze roata! Daca tot bati apa in piua' de 10 ani cu #everywhere#anywhere#, fa dracului lucrurile simple ca sa nu mai simt diferenta in functie de device. Fa-ma sa ma simt primit in ecosistemul asta care dupa spusele voastre reprezinta 'foundation for a more open gaming platform that spans devices and reaches players around the world', nu sa intru pe consola si sa fiu tratat ca un handicapat ca nu-mi pot folosi subscriptia Ultimate sau store-ul pe care il am pe PC!

    Scuze, mi-a fost atinsa o coarda sensibila care ma bantuie de 20 de ani...

  10. #1410 SP
    Manager paul's Avatar
    Un nou Xbox Partner Preview, joi la 20:00:
    Quote Originally Posted by Xbox Wire
    During Xbox Partner Preview, you’ll get an in-depth look at Ryu Ga Gotoku’s new project, Stranger Than Heaven, an update on S.T.A.L.K.E.R. 2: Heart of Chornobyl, plus new looks at The Expanse: Osiris Reborn, an action-RPG set in the world of James S.A. Corey’s legendary series.

    That’s not all we’ll have for you, with first looks and announcements from more great games coming to Xbox consoles, Xbox on PC, and Game Pass.
    Xbox Partner Preview: Join Us on Thursday to See What's Next from Our Third-Party Partners - Xbox Wire
    Attached Images Attached Images xpp-hero-v2-1-a4b40a2c562765cc1915-1536x864.jpg

  11. #1411 SP
    Manager paul's Avatar
    Xbox Partner Preview:
    Attached Images Attached Images hewqay0baaaj4az.jpg

  12. #1412 SP
    Manager paul's Avatar
    Xbox Games Showcase 2026 + Gears of War: E-Day Direct, 7 iunie, 20:00:
    Quote Originally Posted by Xbox Wire
    We’ll begin the day with our annual Xbox Games Showcase, including first gameplay looks and huge news on upcoming titles from our first-party studios across the Xbox family, as well as our third-party partners around the globe – from the biggest franchises to soon-to-be indie darlings.

    Immediately following Showcase, we’ll go even deeper on one of the games coming later this year, directly from the team behind the Gears franchise, The Coalition Studio. Gears of War: E-Day Direct will take players into the start of Emergence Day, offering new details, gameplay and insights about the hugely anticipated origin story to the Gears of War saga.
    Xbox Games Showcase 2026 Followed by Gears of War: E-Day Direct Airs June 7 - and Xbox Fanfest Returns - Xbox Wire
    Attached Images Attached Images 2026_showcase_doublefeature_16x9-1-503e797dfa7152ff8c4e-1536x864.jpg

  13. #1413 SP
    Manager paul's Avatar
    Xbox and Fanta Team Up for a Special-Edition Collection - With Prizes and In-Game Rewards to be Claimed
    Quote Originally Posted by Xbox Wire
    Summary
    - To celebrate Xbox’s 25th anniversary, Xbox and Fanta have partnered to launch a delicious special-edition collection of Fanta bottles and cans inspired by iconic Xbox franchises.
    - This special-edition collection features characters from Halo, Call of Duty, World of Warcraft, Forza Horizon 6, and Diablo IV.
    - Fans can scan QR codes on the packaging starting April 6 to unlock interactive challenges and chances to win Xbox prizes and redeem in-game rewards.
    Attached Images Attached Images fanta_xbox-newsletter-kv-ffb52d502d3e630ad235-1024x576.jpg fanta_xbox-wire-post-image_5_dlc-4309df80bef94cc99f72.jpg fanta-xbox-launching-new-collaboration-cover69cbdb8c0e0c2.jpg fanta-xbox-launching-new-collaboration-image69cbdc9cc264c.jpg fanta-xbox-launching-new-collaboration-image69cbdc9d13f92.jpg fanta-xbox-launching-new-collaboration-image69cbdc9d47b07.jpg fanta-xbox-launching-new-collaboration-image69cbdc9d9221c.jpg

  14. #1414 SP
    Manager paul's Avatar
    Xbox FanFest: Going on Tour for a 25th Anniversary Celebration
    Quote Originally Posted by Xbox Wire
    In addition to June’s Los Angeles FanFest, throughout the year, we’ll be bringing the party to Cologne (Germany), London (UK), Mexico City (Mexico), Seattle (USA), Sydney (Australia), Tokyo (Japan), and Toronto (Canada) – with more locations to be announced soon. Expect in-person experiences that bring the worlds of Xbox to life, with opportunities for players to connect with one another, and with the developers and creators behind your favorite Xbox games.

    Each FanFest event will be unique to the location in which it’s held, celebrating the local Xbox community and the ways they engage with gaming, and the people that make it special.

    All of which is to say: we want you to be there. Make sure to keep an eye on the FanFest website for information on how to secure your place at your local event, and for details on what will be happening at your specific event.
    Attached Images Attached Images xb-fanfest_25-16x9-1-a69752e189b43352d77f-1024x576.jpg

  15. #1415 SP
    Manager paul's Avatar
    Mesajul lui Asha Sharma si Matt Booty catre angajatii Xbox:
    Quote Originally Posted by Xbox Wire
    Dear team,

    Xbox has always been different.

    We started with a simple idea. Games should bring people together through shared experiences. That led to the first Xbox in 2001, Xbox Live in 2002, and new ways to connect, from friends lists and achievements to parties and play across devices. Today, Xbox reaches over 500 million players around the world, with some of the most important franchises in entertainment.

    From the beginning, Xbox was built by people willing to try things that others wouldn’t. We placed a consumer bet inside an enterprise company because we believed gaming would define the living room, and we were at risk of missing it.

    That spirit has carried us through the last 25 years, and it is required to carry us forward.

    We have work to do

    Players are frustrated.

    New feature drops on console have been less frequent. Our presence on PC isn’t strong enough. Pricing is getting harder for people to keep up with. And core experiences like search, discovery, social, and personalization still feel too fragmented. Developers and publishers are asking for more, too: better tools, better insights, and a platform that helps them grow faster.

    At the same time, a new generation of players is coming online with different expectations. Their time is split across games, media, and everything else competing for attention. They expect more content in familiar places, want to shape the worlds they play in, and want to create and socialize together, not just play together.

    These changes are happening as the industry reshapes around us.

    Console remains large and stable. Windows now represents more players and more hours and is increasingly where competition is most intense. Players have access to more games than ever, even as the cost and time to build blockbuster titles continues to rise, putting pressure on what gets made and how risk is taken. Some of the biggest recent hits are coming from small teams or even single creators, and places like Roblox are producing experiences that rival major franchises in scale. More players are also choosing subscriptions and services as their primary way to play, with expectations set around instant access, ongoing value, and libraries that evolve continuously.

    The industry is becoming global and competitive. More than half of the market’s revenue, players, and growth are happening outside of our core markets. But the rest of the world is not just a large market. Developers there are increasingly competing with the most established Western studios, combining scale, speed, and a willingness to reinvent genres many once considered mature.

    The model that got us here won’t be the one that takes us forward.

    Xbox will be where the world plays

    What does Xbox become in this next era?

    Xbox will be where the world plays and creates. We will build a global platform that connects players and creators everywhere. Console is at the foundation, delivering a premium experience, and cloud brings that experience to any device. You can play where you want, and your games, progress, friends, and identity stay with you across console, PC, mobile, and cloud.

    Xbox will be built to be affordable, personal, and open. We will offer flexible pricing so it’s easy to get started and keep playing. The experience will adapt to you, letting you customize how you play, helping you find what you’ll love, and connecting you with the right people. And we will be open to all creators, from individuals to the largest studios, giving anyone the tools to reach a global audience and keep their games growing over time.

    Our new north star will be daily active players.

    We will execute this through four priorities: hardware, content, experience, and services.

    Hardware
    - Stabilize Gen9 as a healthy and high-quality base
    - Deliver Project Helix to lead in performance and play your console and PC games
    - Lead in comfortable, personal, high-performance accessories
    - Build a strong ecosystem that expands choice and reach

    Content
    - Grow and extend an enduring portfolio of franchises players love
    - Evolve our 3P partnerships and strengthen our 5-year slate
    - Expand into China, emerging markets, and mobile-first audiences
    - Maintain and grow in live games and long-term stewardship
    - Elevate creator-centric platforms like Minecraft, The Elder Scrolls, and Sea of Thieves

    Experience
    - Fix the fundamentals for players and partners
    - Make Xbox the best place for developers and creators to build and grow
    - Overhaul discovery, customization, social and personalization to connect the community

    Services
    - Fortify Game Pass with clear differentiation and sustainable economics
    - Return the business to durable growth with strong cost discipline
    - Make cloud play feel native, fast, and reliable across TVs and low-cost devices
    - Use M&A deliberately to accelerate growth where organic paths are too slow

    Along the way, we will reevaluate our approach to exclusivity, windowing, and AI, and share more as we learn and decide.

    We are Xbox

    To achieve our master plan, the way we work must transform.

    Our best work happens when the full stack moves together. “Microsoft Gaming” describes our structure but it does not describe our ambition. So, we are going back to where we started and changing our team’s name.

    We are Xbox.

    We are a high agency culture where wild and wonderful ideas thrive. Our job is not to smooth over our differences, but to connect everyone into something greater than any one studio or product.

    We have to be honest about where we are. We’re a challenger, and meeting this moment will require pace, energy, and a level of self-critique that should feel uncomfortable. At our best we:
    1. Earn every player
    2. Protect our art
    3. Stay rebellious
    4. Progress over perfection
    5. Signal over ceremony
    6. Core before more
    7. Outwork the problem
    8. Speed is learning
    9. Makers over managers
    10. Clarity is kindness

    Over the last five years, Xbox and the industry have been through an unimaginable amount of change, and this team has continued to deliver through it for our community. Thank you for staying focused on what matters. 62 days in, we’re proud of how we’ve honored our commitments of great games, return of Xbox, and future of play. We’re here to do the most creative and courageous work of our lives, and that’s what we’ll do together.

    With gratitude,

    Matt & Asha
    We Are Xbox - Xbox Wire
    Attached Images Attached Images wide_b-1-1-ed0be9bdec45a1c25088-scaled.jpg

  16. #1416 SP
    Senior Member Xander RO's Avatar
    Nu-i mai cred pana nu vad, au facut niste nenorociri prea crunte ca sa ii mai cred pe cuvânt.
    Să văd comunicatul de presă și poate, poate… le mai dau o șansă. Și da, mă refer la ACEL comunicat, oficial, pe pagina Xbox.
    Vorba aia, oferi de 14 ani deja consolele oficial în Slovacia, care are toată combinată gameri cat București și Constanța la un loc, maxim.

    Au distrus spiritul Xbox, au alienat și au dezbinat comunitatea, au scos exclusivele la produs pe centura ca pe ultimele cârpe, de mai bine de un deceniu au răspuns la The Last of Us cu Roblox, au refuzat să ne ofere o alternativă perfomanta dpdv hardware, iar lista continuă…

    Dupa mai bine de 18 ani cu Xbox, cu număr de înmatriculare XBX la mașină și cu vârsta biologică a ficatului de aproximativ 70 de ani, în sfârșit, dorm și eu liniștit noaptea de când am decis să tratez această boală acută numită Xbox, care nu mi-a făcut decât rău…
    În fiecare an aceleași iluzii, încă un E3 cu inimă frântă, încă un Gamescom, mulți biscuiți cu logo-ul Xbox și nimic mai mult…

    Dragostea mea pentru Xbox a fost cel mai nociv și toxic lucru din toată viața mea. Nimic nu m-a consumat și nu m-a îmbătrânit mai mult decât să fiu ignorat și nerecunoscut oficial de către entitatea pe care am iubit-o și căreia i-am dăruit cei mai frumoși ani!

    De recunoscut nu ma recunoști, exclusivele mi le-ai luat, hardware ca să țin pasul cu “,” competiția nu-mi dai, m-ai ținut 4 ani cu un *** de consolă care făcea upscale din 576p, mă ții cu același Dashboard nenorocit unde se încarcă inelul ala la orice click de 12 ani, mă insulți spunându-mi ca ecranul de la frigider este un Xbox… gata… I had enough!

    Din ziua în care mi-a trecut pragul PS5 Pro-ul, dorm fără spasme noaptea… cum spunea un prieten ceh care a scăpat după 10 ani de o nebună, “I can smell the winter again!”
    Trofeu deblocat, asta era medicamentul… noi nu am meritat in zecile astea de ani “Realizare deblocata”, au meritat slovacii, chilienii si columbienii, unde costa o consola cat 3 salarii medii pe economie…

    Hai cu Forza și cu Gears of War E-day pe… Dumnezeule mare…

  17. #1417 SP
    Senior Member Espiritus's Avatar
    Make cloud play feel native, fast, and reliable
    Spicy. Oare doamna vrea ca următorul xbox sa fie calculator cuantic? Altfel nu vad cum plănuiește să "make cloud feel native", cat timp avem fire de net prin care informația trece cu o viteză finită. Știti voi, legile fizicii, alea-alea.

  18. #1418 SP
    Senior Member sexbobomb91's Avatar
    Per total suna bine dar nu-mi place ca folosesc Roblox ca un model pentru viitor si partea asta:
    The model that got us here won’t be the one that takes us forward.
    Roblox si Fortnite deja exista, nu cred ca este loc pe piata pentru inca un competitor. Ar trebui sa ofere ceva ce ar atrage cat mai multi oameni - jocuri single-player, cat mai bune. Crimson Desert si Resident Evil 9 demonstreaza ca oamenii inca sunt foarte interesati de asta si desi nu bat recorduri la numarul de jucatori (comparativ cu Fortnite si Roblox) sunt investitii mult mai sigure decat jocurile live-service. Si sunt un motiv foarte bun pentru a-i convinge pe oameni sa-ti cumpere consola.

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